Put Clients First The most successful businesses forget about the business at hand and concentrate on the client. Many businesses spend too much time trying to improve the business practice, focusing on where the revenue will come from next month or what new campaign to run. The best practices realize all their business goals are met and exceeded when clients are the focus and attention of the team. Great businesses stop viewing the client as a transaction or sale. They realize the importance of the boomerang principal, that what you give comes back in multiples. Many businesses focus on their own needs first and clients perceive this difference. Great businesses focus on the client first and seem to forget they are even in business. Their focus is to help solve client needs. They have learned that a client focus always comes back in more beneficial ways than expected.