Be Fully Engaged Success in relationship-building depends upon trust. The best businesses understand the need for clients to tell their stories and be heard. Most practices are too distracted by errands, ongoing projects, production goals, team issues, personal conflicts, family issues, and other concerns. Yet clients build trust in proportion to the attention they get from the business. The practice must fully engage with the client. The team must be present physically, mentally, and emotionally. The best practices create a protective environment that allows the team to interact with the client without worry. The best practices meet with their clients undistracted and engage with them fully, draw out the client’s story, and build a trusting relationship in the process.