Analyze for Clarity The most innovative businesses help clients understand where they are and where they want to be in the future. Like a great architect, these businesses ask specific questions about how their clients live and use the resources they have. The questions help clients analyze their lives and clearly see the options before them. Most businesses avoid this analysis, thinking it is too time-consuming, and then live with the lack of trust and miscommunication that result. The best practices know that the more that clients understand their current situations and the better they are able to see their futures, the more comfortable they are with the solutions provided.