Provide a Unique Client Experience The most successful teams recognize that branding is more than a solution; it is the experience of having the solution delivered. They know that when they deliver a solution, it is important to “wow” the client. Most businesses focus on the solution and forget the small things. Great practices make sure the intangible solution is made tangible for the client. They realize that referrals come because of the experience of having the solution delivered, not the solution itself.