Let's Talk: Lessons Advisors Learned From First Half of 2009

After talking with hundreds of advisors following the first half of 2009, several lessons were clear: 1. maintaining households and assets does not maintain revenue, unless you are 100% fee-based.

2. pipeline must include more potential revenue that you can loose through attrition or market loss.

3. introductions only come from advocacy, which is started with a conversation.