What makes a person a true advocate? The dictionary defines advocate as "a person who pleads on someone else's behalf ." Simply it is someone who speaks positively about you to others. So we should ask ourselves who does that for our us?
I believe there are three criteria for an advocate: 1. they like us 2. they talk positive about us to others 3. they want to help us grow our business
List your top 50 clients and ask yourself how many of them meet all three criteria. If you want 100+ unsolicited introductions a year, your practice is going to need a number of true advocates. If you do not have enough then your work is set before you. Start with the Relationship Conversation and help them achieve their dreams.