Five Questions Can Change a Conversation

A client recently sent me the following email:

"I have used the five questions several times and realized that It has changed the conversation (for the better).  In many cases, after asking the five questions it has changed my approach in the conversation - which has focused it more on the need of the client.  I am also having better a conversation with certain clients that have been more difficult in the past."

Before you talk to a client or prospect, write an article or blog post, create a presentation, design a web page, or prepare for a team meeting ask the following Five Questions for better results.

Audience?

Who are you addressing? Who do you want to influence educate, motivate into action, or help in some way? By first clearly understanding the audience you are better prepared to focus your thoughts.

Next Action?

What is the next physical action you would like the audience to take after reading, hearing, or seeing your information? If you do not have a specific next action in mind, it is unlikely that your audience will guess what you desire.

Purpose?

Knowing who you are addressing and what you desire them to do, you now know your purpose in creating this document, presentation, webpage, or agenda. Everything you include should support this purpose.

Meaning?

To motivate your audience into action it will be necessary to make the message meaningful to them personally. People are motivated by the pursuit of pleasure and the avoidance of pain. What are the positive and negative motivators for the audience?

Main Point?

Now that you know the audience and what you want them to do and the purpose of your time together and why it is meaningful for them, identify the one main point that will move them into action and focus your document, presentation, webpage, or agenda around that point.

Download a free worksheet here.

9 Free Ways to Become Wealthy

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Wealth is normally defined in terms of money. But that is confusing wealth with riches. The following is from the blog, Marc and Angel Hack Life.

The real measure of your wealth is how much you’d be worth if you lost all your money.  Start building real wealth today by doing the following:

  1. Realize that the small things are really the big things. – We are always looking for something better that we sometimes fail to realize that we already have the best we could hope for.  When you get something small, you want more.  When you get more, you desire even more.  But when you lose everything, you realize the small things were really the big things.  Read The Last Lecture.
  2. Cherish your relationships. – Sometimes people are beautiful, not in looks, not in what they say, just in who they are and what they do.  Remember, you will never fully appreciate all of the things someone does for you until you find yourself doing the same things for yourself.  So be grateful for the people who make your life a little brighter.  They are the charming gardeners who help your soul blossom.
  3. Be okay with the fact that you can’t control everything. – When you’re younger, you exhaust yourself trying to take charge of everything in your life, other people, and all situations.  Then one day it dawns on you that you will never gain control until you lose the need to have it – until you can simply let it be okay, to not be perfectly okay.  When you’re wearing yourself ragged trying to juggle the outcome of everything happening around you, it’s time to stop, take a breath, and remind yourself that the only things you can truly control, are what choices you will make, and how much control you will give to the fear that you’re feeling.

Go to Marc and Angel Hack Life to read the remaining six ways to become wealthy.